A Print on Demand Case Study

Print on Demand publishing is today the biggest phenomenon in the book publishing industry because it enables self-publishing authors and small self-publishing service companies the opportunity to do get started in the business without investing thousands of dollars into thousands of books before the first one is sold.

I love print of demand publishing and I’m thankful to those who thought of it and implemented the idea to simply register and digitally store book files to be printed on an “as-needed” basis. This enables authors to create more supply of their book when more demand has been created through book marketing; it’s just good economics! 

Let me tell you about Cathy B. Cathy had been a professional speaker for about two years and learned that in order to truly take her speaking career to the next level and capitalize on the audiences she was reaching; she needed to publish a book.

Instead of waiting years for a traditional book publishing deal to possibly come through, and instead of making a small profit, Cathy wanted to get her book published as soon as possible, and make as large a profit as she possibly could from the sale of each book.  Print on Demand held answers for Cathy B.  

She learned that she could self publish her book. But after researching more about self-publishing, Cathy discovered that she would have to bring too many different components together and spend thousands of dollars, basically building a self-publishing company, when she really just wanted to write a great book and focus on marketing it.   

Cathy contacted a good self publishing company requesting information on their services. She discovered that she could have her book professionally completed and made available for distribution to over 25,000 booksellers world-wide. She was glad to know that she would have a great looking book cover and manuscript layout design included in her service package.

Cathy paid an inexpensive fee to have all of the work of completing her book done and focused on doing pre-promotions and developing a marketing plan. Once her book was completed, Cathy ordered 300 copies of her book in order to fulfill the demand she had begun creating.

Because of Print on Demand publishing Cathy was able to only print the number of copies that she wanted; which was 300. Cathy made several other orders after that first one in different amounts until she felt that she had created significant demand for her book.  

Print on Demand had served Cathy B. well. She was able to print up small quantities of her book and sell out of them. She made tremendous profit and actually realized that profit soon because she only had to sell 300 or 400 books instead of 4,000!

Print on Demand publishing had allowed Cathy to test market her book. As a matter of fact, after she sold her first 300 books, Cathy decided that she wanted a few changes made to her manuscript and she had found some misspelling that needed to be corrected. 

Had she printed up 4,000 copies of her book, she would have to suffer knowing that her book had misspellings and she wouldn’t have been able to make the corrections that she made to make her book better. Only Print on Demand allowed Cathy to make modifications to her book after its publishing date.  

Cathy had created significant demand for her book by selling those few hundred copies at a time. She also grew in her confidence to sell her books knowing that readers loved her book. She was now on a roll and felt that it was time to make a real investment into her book publishing career.

Cathy learned from us that she could do an off-set printing of her book in quantities of 2,000 books and up. She decided that she wanted to print up 2,000 copies of her book and asked us for a quote of what it would cost. Taking into account the number of pages of her book and all of its features, we gave her a quote that she could print up 2,000 copies of her book at a reasonable price.  

Cathy saw this as a great investment because where as she had been making a 50% profit on sales of her book, she would now be making around 80% profit on book sales. So on her $15 book, she was making $7.50 profit on each book sale.

With the 80% profit margin, Cathy would make $12 profit on each sale! Once she sold the 2,000 copies, she would gross $30,000 and make lots more profit! Cathy went for it and has now sold most of her books.

Print on Demand allowed Cathy the opportunity to test market her book and make the changes that she needed to make that would give her the confidence to make a larger investment into her book.    

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