Book Marketing for Success!

Book Marketing is one of the most important aspects of the publishing process. Without learning how to use effective book marketing tools and strategies your book won’t reach its potential.  

Many of us writers could lock ourselves up for days on a beach, or maybe in cabin in the mountains, or maybe in the serenity of the woods, or maybe…See what I’m saying! We as writers are many times, perfectionist thinkers who can float around in the stratosphere of higher thinking for ever.

But the truth is we will never be successful authors if we don’t come down off that intellectual mountain and learn how to sell books. That’s where book marketing comes into play. 

The general rule of thumb is that you will spend 10% of your time writing your book and 90% of your time promoting that book. Many beginning authors often think “If I write it, they will come.” When I wrote my first book, I thought the exact same way. I wasn't as bad as some people because I did plan some events around the release date of my book but I didn’t really understand how much of a business writing a book really is.  

Your Book is Your Business

Not many people would really expect to open a business and not have to market their business service and/or product to their target customer. There are classes in school that teach business marketing but not many classes that teach book marketing, which is vital to the author.

As an author, you must accept that you are starting a business of sorts. Now granted, authors have topped the list as having the overall best career in the world. I read this on a list a few months ago buy a reputable source that out of actors, business owners, doctors, lawyers, CEO’s, etc, writers enjoy the very best of all the benefits available.  

This is a very rewarding industry to be a part of if you learn how to market your books. I see my book as a business so I work hard at taking advantage of the many marketing tools available to me. 

Here are some of the best book marketing tools for authors:

·         Free Publicity. This includes Radio interviews, TV interviews, newspaper and magazine write-ups, and any other free spot light opportunities. Free publicity is the best publicity that you can get for your book. You will sell far more books by being talked about than you will by paying for advertisements.  

·         Press Release. This speaks to the free publicity tool. You should create a press release and send it to your local media and national niche media about you and your book. The key to getting your press release included in a publication is to make your book relevant to some national current topic.  

·         Book Signing. I’m not talking about doing a book signing at the local book store thinking that you’re going to sell a ton of books. You need to try to work with the biggest book store in your town, (we like Barnes and Noble), to see if you can do a free seminar and sell copies of your book at the event. If you’ve got a topic that people are interested in then the book store will likely want to do the event. They you can sell a lot of books, because your books sell when you present them to a live audience.

·         Speaking. This leads me to talking about a great way, one of the very top ways of selling a lot of books; doing speaking events. You need to start speaking at events, groups, clubs, organizations, book stores, churches, or on the streets for all I care! You need to get booked up to sell books. Back of the room sales at your speaking events will sell more books for you than any paid advertisement that you could possibly do so speak to sell books.

·         Bulk Orders. Try to get bulk orders from organizations who can use your book. This works well for management books to large companies.

·         Online Book Marketing. You need to check out our online marketing page for more on this.

·         Tele-Seminars. Remember how I was telling you that you need to speak to sell books? This is a fairly new technology where you can basically present your message to people all over the nation as if you were doing a live seminar. Just like a conference call.

There are so many greater book marketing options that I want to share with you. The very best tool we can offer you to learn a huge amount of information on the topic of book marketing is the breakthrough new publishing kit called the "Ultimate Book Publishing Training Course,"  CLICK HERE TO LEARN MORE  

This is a downloadable home study course that includes a manual and 5 downloadable audios that has a 52-Week Marketing Kit that you fill out. This actually creates a year long marketing plan for your book.

The creators have written several business plans over the past years of their business career and have used those skills to create a book marketing outline that have and continue to use for their books.  

They have packaged this and have created a one of a kind, highly valuable book publishing tool in their truly unique home study course for authors. People love the kit and I know that you will too. It includes the cutting edge marketing strategies of top book sellers and authors. 

If you think this information was helpful and you’re really serious about writing the best book you possibly can, get the best book publishing deal you can and selling thousands and thousands of copies of your book then you need to [CLICK HERE TO LEARN MORE]