Build Sales with
Free Publicity!
Free Publicity is the only way to go for
authors. Paid advertisements and marketing don’t work well for
book publishing. Don’t get upset, this is a great thing. You
don’t ever have to feel like you’re not doing the things that
other authors are doing to be successful. Smart authors take
well advantage of free publicity to build a book sales empire.
So can you!
Banner ads, pay-per-click, and other forms of
paid advertisement don’t work for your book. However, we have
found some success with paying to do E-blasts with book clubs
such as goodgirlbookclub.com; one of the biggest book clubs
online. They have good rates for the targeted list that you
will be advertising to. There are some other smaller book clubs
that you can research online. Free publicity doesn’t always
mean that its totally
free.
For instance, one of the very best ways to capitalize
on free publicity is by doing radio interviews across the
nation. You are going to have a hard hit and miss time trying
to find all the radio shows in your target area that are
available across the nation, so you can actually buy a list of
targeted shows with the produces of the shows. These radio show
lists are gems to authors looking to promote their book all
over the nation by doing a radio interview on the
phone.
Here are Free Publicity
Venues:
- Local & Regional TV Shows
- Nation-wide & local Radio shows
- Local newspapers
- Niche magazine and e-zine publications,
etc.
How to Get the
Publicity:
If you want to actually get that free publicity and
get booked on a show or get a write up in a publication you
have to do these things.
- Link it to the current news or a current event or
issue
- Link it to a holiday
- Link it to an event
- Link it to a newsworthy person
- Link it to a famous person
By linking your book to current affairs and issues
that the nation or your community is facing you will definitely
get more attention for your book than you would otherwise. You
have to make your book relevant to the times.
If you notice watching TV or hearing a radio show,
hosts often interview and have authors as guests on their show
to talk about some current issue. The interview is not focused
on the author’s book but on the event.
This will get you more book sales than if you focused
on your book, because by being on the show speaking on an
issue, people assume you must be the leading authority. This is
free publicity at its best.
There are many more tools and
strategies that we can share with you regarding free publicity,
its how we and many other authors and publishers are prospering
with books.
If you think this information was helpful and you’re really
serious about writing the best book you possibly can, get the
best book publishing deal you can and selling thousands and
thousands of copies of your book then you need to
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