Chicken Soup for the Soul - A Book Marketing Case Study

Chicken Soup for the Soul is the best-selling book series of all-time. If you want to learn how to market a book, the Chicken Soup for the Soul authors, Mark Victor Hansen and Jack Canfield, have something to teach you. These book marketing gurus are the real deal when it comes to thinking creatively about how you can maximize your book publishing potential.

These two authors have “written” more than 150 Chicken Soup for the Soul books and have sold more than 150 million copies of them. They employed and mastered several key marketing tools in order to reach the pinnacle of book publishing success. 

Market Every Day

Every day you wake up is a good day for marketing your book. Mark Victory Hansen commented that they did 5 things a day to market their books. This marketing may have been anything from scheduling radio interviews to talk about their books to giving a speaking engagement to take advantage of those lovely back-of-the-room sales. 

You have got to kill that attitude of thinking “if I write it, they will come.” That’s totally false. The day after you publish your book will be just another day for every one in the world, in America, and in your neighborhood. You’ve got to prepare yourself for running a book selling business, because that’s going to be your main activity.

These guys constantly marketed their books in order to build momentum and stimulate buzz. 

Radio Interviews

One of the activities that they employed almost everyday was doing radio interviews. Radio interviews are one of the most powerful marketing tools available to authors for several reasons. You are presenting your expertise to an audience when you give a radio interview. You are utilizing free publicity in a radio interview.

You can give radio interviews all over the nation from the comfort of your own home, just by calling into a radio station. The Chicken Soup for the Soul book series grew more and more popular with pockets of people here and there by doing radio interviews. 

Partnerships

The entire concept of the Chicken Soup for the Soul series is to partnership with authors and speakers who would market the book along with Mark and Jack.

The series grew and became more and more popular because these two authors constantly sought to partnership with as many people as they possibly could to help make their book known. You can partner with people for your book as well. There are several ways to partnership with people.

Get Book Endorsements. Seek out book endorsements by well known personalities in your industry. Ask a well known personality to write a forward or introduction to your book to give it more prestige and get a better known person than yourself involved. 

Collaborate with Complementary Organizations. Find organizations that that need a book like yours to market as a fundraising product.

Alert Celebrities About Your Book. Seek out celebrities to read your book and give a testimonial.

The Chicken Soup for the Soul series was built by two determined authors. They were told NO by over 100 book publishers in their beginning days. It took them about five years to get their first book out! They were absolutely in it for the long-haul. Their success isn’t an accident, it came because they sacrificed and endured. These authors made the Guinness Book of World Records with their books.

They’ve made history because of their creativity but mostly because of the sweat and tears they put into their passion to be successful authors. You can be just as successful as and even more successful than these two authors are by possessing the heart of a winner and going after your dream of being a successful author.

Make big goals for your book and go after them. Get educated and apply everything you learn day after day and you will become a prosperous author.

If you think this information was helpful and you’re really serious about writing the best book you possibly can, get the best book publishing deal you can and selling thousands and thousands of copies of your book then you need to [CLICK HERE TO LEARN MORE]