How Might Christian
Book Distributors Help YOU?
Christian Book Distributors exist to help authors market
their books to book buyers including chain bookstores,
libraries, and retail stores that stock Christian books.
Christian book distributors can be a possible key to the
success of your book, or they can be the gateway to your
demise.
What
Traditional Publishers are good for?
Distribution is one of the most important aspects of your book
publishing success. Depending on how you published your book,
your need to learn about Christian book distributors will vary.
If you publish your book with a major traditional book
publisher, they will take care of the distribution of your book
for you. In fact, this is one of the major, and I venture to
say, only benefits that you have with a traditional book
publishing deal.
Traditional Publishers print up large quantities of your book
and market them to their network of book stores through
catalog. Your books are sent through these Christian book
distributors to individual bookstores around the country. The
problem is that your book sits on the shelves of these
bookstores ON CONSIGNMENT!
This means that if they don’t sell in stores within a few
months, they are taken off the shelves and sent back to the
printer. You know what happens to you after that happens to the
publisher? You’re fired!
There
are no Shortcuts to Success
So then, traditional Christian publishing companies basically
serve as Christian book distributors; as do most all
Traditional book publishers. What makes the difference in 5,000
copies of your book being shipped back to you and you selling
300,000 copies is what YOU DO as a marketer for your
book.
Many self-published authors look to book distributors as the
key to them being accepted in book stores. Indeed, years ago
when POD was new and self-published authors were still shunned,
it was more difficult to get your book on the self. These days
that not that big of an issue for self-published
authors.
Our
Book Distribution
As a self-published author or a traditionally published author,
you have to market yourself. If you work with our publishing
company to publish your book, for example, we will make your
book available for purchase to over 25,000 booksellers
worldwide. Your book will be able to be bought through
bookstores and over the internet, virtually anywhere in the
world. So that’s not the issues with becoming a bestseller; the
issue is the buzz for your book.
There are millions of books that are available for purchase,
and your book has to find a place in the hearts and minds of
people. You will be most effective in marketing your book
locally and/or regionally to create strong enough buzz for it.
Once you have created strong regional, national, or buzz across
the spectrum of your niche’, you can then concern yourself with
Christian book distributors and what they offer. When people
are wanting or demanding your book, that’s when you increase
the supply of your book by printing up mass quantities of it
and working with Christian book distributors to get it to the
retail locations that are demanding your book.
What most people will do is go to a Christian book distributor
and ask them to sell their book, but these companies sell to
bookstores, primarily. Bookstores are glad to stock your book.
It’s when the books don’t sell but are shipped back to you that
the problem comes in. You see, Christian book distributors will
sign a contract with you that says that if bookstores send
books back, you take them back.
So you should really be concerned with
creating massive buzz for your book but not printing up massive
quantities of your book just to have them sitting in the
garage. People are able to do this today due to POD
(print-on-demand) publishing.
If you think this information was helpful and you’re really
serious about writing the best book you possibly can, get the
best book publishing deal you can and selling thousands and
thousands of copies of your book then you need to
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