Market a Book with Your Pet...

Sounds Crazy But it Works!

Who says that you can’t market a book with your pet? People love pets…sometimes I think a little too much! People fight harder about animal rights than they do human rights – but that’s another discussion. People love pets and the will buy your product just because they like your cute little dog with a T-shirt on. You should market a book using your pet. 

Why not? It would be fine and at least you’ll have some company out on the road; at book signings; at speaking engagements. Every product needs a mascot or an extra symbol representing the cause. Why not put your pet to some profitable use and market a book with Truffles?  

Market a book with your pet in these specific ways and on these occasions and you may see increased interest in your book and it can help you sell more, winning over the crowd.  

·         At book signings. If you’ve got a talking bird or you dress your dog up in a really cute outfit, you can get more attention at book signings in bookstores than you otherwise would have. Because what many people find out is that just because a bookstore is packed on a Saturday afternoon and you’re there with your book, that doesn’t mean that you’re going to sell many or any books.

      People will pass right by you and let you sit in that corner all day. You have to do interesting things to get people over to your table. Well, bringing your cute little dog, bird, or other friendly pet along with could do the trick; (this is all depending on whether or not the store allows you to).

·         Your pet can be an example for your book. If you have a nutritional, fitness, or pet book, then bringing your pet along so you can show audiences results of your methods. You only want to do this if you have a well groomed, health, fit, and attractive pet, of course.

      People will actually attribute the nice appearance of your pet to your book. Everyone likes to see happy, healthy, and trained dogs. You will win audiences this way because they get to see another side of you. This will market a book sometimes better than anything else in certain situations. 

·         Take a professional photo with your book and pet. People think that kind of thing is really cute so when you are trying to market a book, these crazy ideas actually work better sometimes than other efforts. You can post this picture to you website and even include them in your Press Kit if you find that it’s appropriate to the place that you’re sending the kit and for your topic.  

·         Bring your pet to your booth at expos and conferences. Any time you are at a booth with many other booths around, having a pet there can give you an edge over your competitors who are all fighting for the attention of attendees. Market a book with your pet at your table or booth at events and you can definitely get more book sales. 

These are just a few ideas for how you can market a book with your pet. Now that I’ve got you thinking, jot down some creative spins on the ideas that we’ve shared or create some new ideas that are relevant to your book topic and situation.  

If you think this information was helpful and you’re really serious about writing the best book you possibly can, get the best book publishing deal you can and selling thousands and thousands of copies of your book then you need to [CLICK HERE TO LEARN MORE]