Problems with Book Marketing Services

In one article I shared some benefits of using Book Marketing Services to promote your book; but here I am going to share some of the drawbacks and problems with using book marketing services.  

Most authors would love to be able to hire out the promotions of their work to a book marketing services provider but there are several reasons why many traditional and self published authors end up biting the bullet and becoming their very own publicity manager.  

• Too expensive. Many book marketing services are really expensive for what you get in return. You can spend several thousand dollars for someone to book anywhere between 20-50 radio shows. Many authors don’t have this kind of money just to have radio interviews.  

Hiring a publicist can be even more expensive. Since this person usually handles all of your book marketing service needs, they many times demand an upfront fee and tax you for book sales or publicity that they bring to you. This bill can get really high and for a book, that’s just not good.  

• Too little value. Book marketing services can be expensive but that doesn’t make them worth the investment. You can pay a book marketing services provider $4,000 to run an Amazon.com bestseller campaign for you. Some authors have been successful at selling hundreds and some thousands of books through Amazon.com in a single day which makes shelling out big money easy for some authors, who have high hopes of making a possible $10,000, $20,000, or more.

The only problem is that for every authors who’s made that kind of money using this promotional method, there may be 10 authors who only sell a couple of hundred.  

 

We’ve seen authors shell out money to attend conferences that promise that authors who attend will get booked for some of the biggest radio shows in the country.

 

Well, some authors pay $1,000 and more to attend these events and some actually do get booked. The problem still remains that just because you get booked on a show doesn’t mean that you’re going to sell enough books to even cover the costs of buying into the book marketing service; let alone making a real profit.  

 

You really need to be cautious and overly protective with your money. We have personally spent money on doing some internet email blasts called E-blasts. We didn’t spend anywhere near what some people pay for things and we got the best possible deals on all of them.

 

Had we have gotten the regular priced deals that most of these companies charge people, we would have directly lost money. But because we got such great deals that included two and three times the services that they normally offer, we were able to see these book marketing services pay off.  

 

So a tips for you would be to never pay regular retail price for expensive book marketing services; ask for half off or triple the services. Then they may add up to be worth while.  

• Too little rewards. Book marketing services can be very rewarding for a few but totally unproductive for most people. Usually the money that authors spend on paying for these expensive services never pays off or whereas you think you’re contracting the work out to a service provider, you still end up doing a lot of the work.

The truth is that there is no easy way to lock down book sales. The very best thing that smart authors learn to do is seek the help of a book coach or a really good book publishing kit that can teach them what all they need to know, and empower them to go and do it.  

That's exactly why we recommend as our #1 top product to help you skyrocket your book sales the breakthrough new "Ultimate Book Publishing Training Course."  

This training course is one of the most effective toolkits ever created to help write your book well and write it fast, publish your book the way that best suits you, and actually helps you outline a book marketing and promotional plan from doing a pre-launch sales campaign to selling your book for years to come. 

This book publishing training course includes a downloadable Manual and 4 audio CD’s that will be immidiately mailed to your email box so that you can use it in the comfort of your own home, right away. The “Ultimate Book Publishing Training Course” will walk you through the entire process of Christian book writing, publishing, and marketing.

If you take the time to learn how to fulfill your own book marketing service needs  then you will become an expert, save a ton of money, and be able to hire and train an assistant to take care of these tasks at a much cheaper rate than you other wise would. People charge so much for these services because the marketing is truly the key to your success, so they know authors will pay these high prices.

Take your career into your own hands and achieve your book publishing dream. But hey, if you’re affluent or rich and want to move faster, why not just hire the book marketing services out, right?

If you think this information was helpful and you’re really serious about writing the best book you possibly can, get the best book publishing deal you can and selling thousands and thousands of copies of your book then you need to [CLICK HERE TO LEARN MORE]