Search Engine Marketing: Proven Book Marketing Tips

Search Engine Marketing is one of the cutting edge methods of effectively marketing your book. There’s certainly not a lot of business people who effectively execute the concept of “viral marketing” their business online, let alone authors. That means there’s a lot of room for authors to come in and utilize search engine marketing to maximize book sales. 

This form of reaching your target audience is widely misunderstood. If you look up this subject on the internet you would undoubtedly find a lot of slick companies that swear that if you pay them thousands of dollars they will turn you into a search engine marketing guru. 

You will notice this whole group of online marketers by their one page websites that have a ton of different colored and sized fonts. The really important words are always highlighted with yellow and they have long lists of testimonials of people who have used their service, which is fine, except that the service is always priced at some astronomical price that’s often more than what most people make in a month.

People buy into it because they all but promise immediate riches by making you feel like you’re getting in on some huge top secret.  

We have looked at dozens of these websites and this whole group of people. You have got to apply wisdom when doing business on the internet, just like you have to do on your job. If it doesn’t make sense in the real world, it doesn’t make sense online.  

What we Learned about Online Marketing 

Karen and I have done business online for several years. We have placed advertisements in different places which brought our traffic and clients. We had increasingly wanted to apply better, more efficient strategies for marketing our website and our products online.  

Having a content based website was critical to building traffic and earning the trust of customers. We built a website that we thought was great. We wrote 22 great quality articles and placed them on our website free for visitors use. We also submitted these articles to different article sites to grow in our viral marketing strategy that we learned from experts.  

We increased traffic to our site but it wasn’t proportionate to the work that we put into the articles and submitting them to all these different places. The article marketers said that you need to submit articles to hundreds of article sites and create a great resource box (bio and contact info) at the end of each article. We did this and we started seeing better traffic. We learned that search engine marketing was truly a science that we wanted to know more about.   

Our Online Marketing Breakthrough 

That’s when we re-discovered a website building company that offered the complete package. We had actually used this company a few years back but we owned another business at the time that didn’t allow us much time to learn this company’s methods of building a site.

It wasn’t that the information was of base; it was that this company’s information was so exhaustive and thorough that we were overwhelmed with its 600-800 page manuals. There are, I believe, four or five of these manuals that you need to read before and while building your site. But this was one of the clues that made it real to me. 

Success doesn’t come easy for anybody, in any industry. If it does, it’s always short lived just like the Dot.com crash several years ago. 

We did some hard looking at this company again and discovered that they had absolutely all the missing links to our online marketing success. They offered so much information that was exactly what my past experiences said were missing. As we learned more about this company, it’s other clients, and its founder, our confidence grew faster than the Grench Who Stole Christmas’s heart grew on Christmas Day!   

We devoured hundreds of pages of information knowing that they held truth within them. I absolutely couldn’t believe that this company held so many of the keys to online marketing success; but they did! That’s why the clients of this search engine marketing company rank at the top of the search engines for their topic, get thousands of visitors daily, and make thousands of dollars online. 

If you would like some help with building a stronger website, don’t hesitate to contact us. We would love to help you out. Search engine marketing isn’t easy and it takes a lot of work to put in, but that work is done within a few weeks and it builds results for months and years to come with just a few adjustments every now and then.

It’s true that people are doing well with online businesses; by you will pay the price of hard work. I would rather pay with sweat than dollars any day.  

If you think this information was helpful and you’re really serious about writing the best book you possibly can, get the best book publishing deal you can and selling thousands and thousands of copies of your book then you need to [CLICK HERE TO LEARN MORE]