Search Engine Marketing

Search Engine Marketing is one of the cutting edge methods of effectively promoting your book. There’s certainly not a lot of business people who effectively execute the concept of “viral marketing” their business online- let alone authors. That means there’s a lot of room for authors to come in and utilize search engine marketing to maximize book sales. 

This form of reaching your target audience is widely misunderstood. If you look up this subject on the internet you would undoubtedly find a lot of slick companies that swear that if you pay them thousands of dollars they will turn you into a search engine marketing guru. 

You will notice this whole group of online marketers by their one page websites that have a ton of different colored and sized fonts. The really important words are always highlighted with yellow and they have long lists of testimonials of people who have used their service, which is fine; except that the service is always priced at some astronomical price that’s often more than what most people make in a month. 

People buy into it because these marketers all but promise immediate riches by making you feel like you’re getting in on some highly top secret.  

We have looked at dozens of these websites of this whole group of people. You have got to apply wisdom when doing business on the internet, just like you have to do on your job. If it doesn’t make sense in the real world, it doesn’t make sense online.  

What we Learned about Online Marketing 

Karen and I have done business online for several years. We have placed advertisements in different places which brought our traffic and clients. We had increasingly wanted to apply better more efficient strategies for marketing our products and services online. Here’s what we discovered.  

Use Basic Economics. You will truly succeed in website marketing if your build the reputation as being an expert in a highly demanded field. The higher demand the market places on your product or service, coupled with lower supply, obviously increases the profit potential of those who actually have supply.

So then, one of the major yet most basic principles to prospering with your book online is writing on a topic that’s in high demand but isn’t getting great coverage. You must do your research to find out the demand of your topic. With our website hosting company, they actually provide a free service for us to find out what are the exact key words that people most look up, how much market supply there is, and how profitable that exact key word is.   

Write Great Content. You next want to build a content based website. Having a content based website was critical to building traffic and earning the trust of customers. We built a website that we thought was great.

We wrote 22 great quality articles and placed them on our website, free for visitors use. We also submitted these articles to different article sites to grow in our viral marketing strategy that we learned from experts.  

Format Your Content Correctly. Search engine marketing truly rests in your understand of keyword placement on each and every page of your site. If you use the keywords, the right amount of times, and in the right places, you will succeed in this form of marketing.

We have learned so very much about the correct placement of keywords on each of our web pages from our website provider that we probably would have never figured out by ourselves, so I definitely recommend using as strong of a service that we have. 

Our Online Marketing Breakthrough 

We re-discovered this website provider that offered the most complete package that we’ve ever seen for little to no money for what you get in return. We had actually used this company a few years back but we owned a janitorial cleaning business at the time that didn’t allow us much time to learn this company’s methods of building a site for our publishing company.

It wasn’t that the information was too difficult to comprehend; it was that this company’s information was so exhaustive and thorough that we were overwhelmed with its 600-800 page manuals. 

There are, I believe, four or five of these manuals that you need to read before and while building your site. This time, we were so hungry for the information that we saw the large manuals as the benefit that they truly are. Search engine marketing is a business.  

The company owner said that learning to use this software successfully is like earning a master’s degree. This was one of the clues that made it real to me. There are far too many people on the net and on late-night infomercials offering the world in a hand basket for just 39.95 a month…for the rest of your life! No but it’s the truth isn’t it?  

I said it before and I’ll say it again, there just is no short cut to success as an author or anything else. Success doesn’t come easy for anybody- in any industry. If it does, it’s always short lived just like the Dot.com crash several years ago. 

We did some hard looking at this company again and discovered that they had absolutely all the missing links to our online marketing success. They offered so much information that was exactly what my past experiences said were missing. As we learned more about this company, its other clients, and its founder, our confidence grew faster than the Grench Who Stole Christmas’s heart grew on Christmas Day!   

We devoured hundreds of pages of information knowing that they held truth within them. I absolutely couldn’t believe that this company held so many of the keys to online marketing success; but they did! That’s why the clients of this search engine marketing company rank at the top of the search engines for their topic, get thousands of visitors daily, and make thousands of dollars online. 

This Service Will Help You Too! 

If you would like some help with building a stronger website, don’t hesitate to contact us. We would love to help you out. Search engine marketing isn’t easy and it takes a lot of work to put in, but that work is done within a few weeks and it builds results for months and years to come with just a few adjustments every now and then.  

It’s true that people are doing well with online businesses; by you will pay the price of hard work. I would rather pay with sweat than dollars any day.  

If you think this information was helpful and you’re really serious about writing the best book you possibly can, get the best book publishing deal you can and selling thousands and thousands of copies of your book then you need to [CLICK HERE TO LEARN MORE]