Writing Book
Titles that Make Readers Buy Your Book
There’s certainly a lot to be said about writing book titles
that make readers want to pick up, remember, and buy your book.
I would go so far as to say the word-of-mouth effect of your
book marketing will greatly benefit from writing book titles
that are catchy and that feel good coming out of peoples’
mouth.
So here we are going to provide several helpful suggestions
that will help you in writing book titles that make readers buy
your book:
-
Touch their
emotions. People really try to avoid
losing, missing out, and pain so using these
emotional triggers will help. The title
Who Moved
my Cheese? Makes people think about being
left out of the loop. Nobody wants to be left
out of the loop so we pick up the book. Writing
book titles that trigger emotions will help you
sell more books.
-
Describe a situation
many people deal with and can relate to.
By doing this you will get more people looking at,
buying, and recommending your book because they can
already relate to it just because of the title. For
example we have had many comments on our Christian
women’s book series called Refined by Fire. Many
Christians can relate to this title because it is
one of the fascinating metaphors that the Bible
uses in describing the process of adversity to
produce excellence and purity in a Christian’s
life. So we often hear readers and contributing
writers of the book series referring to the title
and saying “that’s definitely my life story.” You
want to identify with your readers.
-
Solve a Common
Problem. By better understanding your
target audience, you will be able to better solve
their problem in your title. This is an important
step in writing book titles that really grab your
reader. They are already impressed by your book and
when they actually read it, they are really going
to love it.
-
Make a huge
promise. You want to tell them how they
can double their income in 30 days, how they can
build a beautiful deck in half the time, how they
can cut fat without sacrificing good food, etc.
Make an outlandish promise; but be sure to actually
solve it in your book, of course.
If you do these few things you will definitely be well on your
way to writing book titles that make readers buy your book.
Taking the time to do these exercises will help you create a
much better title than you would have without it so it’s well
worth the effort. Remember what I first said, your book title
is like the face or identity of your book, so take good care
with creating it.
If you think this information was helpful and you’re really
serious about writing the best book you possibly can, get the
best book publishing deal you can and selling thousands and
thousands of copies of your book then you need to
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